Break the Pattern and Change

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It's been said that if you always do what you've always done you'll always get what you've always had, and a lot of times in our life work, whether you're in ministry; whether you're a small-business owner; whether you're a stay-at-home mom; whether you are a public speaker; or whether you work all by yourself, we get stuck because we don't change. We do things the same way we've always done them. Chip and Dan Heath wrote an entire book on this, and they said that one of the greatest ways to get someone's attention is to break a pattern.

Now in our office, we ponder what we can do to interrupt someone's pattern:  the pattern of how we've communicated with them and the pattern of how we've helped them. How can we help them break patterns in their own life and in their life work, so that we can really get their attention and they can awaken to the realities of where they are and the realities of what could it be?

If you stop and think about it really, we do a lot of our routines the same way we’ve always done them. We run events the same way we've always run them. We do Sunday morning programming the way we've always done them. We sell the same way we always sell. We answer phone calls the same way we've always answered phone calls. We respond to emails the same way we always respond to emails. We communicate the same way we've always communicated, right? We teach the same way we've always taught. We present the same way we've always presented, but here's a little thing I'm going to teach you. That is if you will change and if you will break some patterns, maybe you break patterns in how you serve your customers; maybe you break a pattern in how you normally have marketed yourself or your company; maybe you break a pattern in how that program at the church is going to run this year; when you break patterns, you get people's attention. I can promise you that.

So, I want you to look at what am I doing this week when I think about the people that I am serving; when I think about the products I am building; when I think about the ministries that I am operating.  What can I do to break some patterns, so that I really get people's attention, and so that they respond the way they need to respond or the way I want them to respond?

What's a frog that you can eat to move this forward? You see, a lot of us get stuck because we won't eat frogs. Mark Twain said, “If you eat a live frog first thing in the morning, nothing worse is going to happen the rest of the day.” Right? Some of us are stuck because we won't eat a frog. We won't change the way we communicate. We won't change how that program works. We won't change the way we market ourselves. We won't change the way that we communicate week in and week out. What we need to do is start eating some frogs.

What is something I can do this week to interrupt a pattern, so that I can get someone's attention, and so that I can really start making things happen? Also, don't overthink it, right? You don't have to make drastic changes all at once. What are some small changes you can make with how you relate to people; how you talk to people; how you answer your emails; how you answer the phone; in the ways that you communicate; in the ways that you are planning; in your programming; in your events; in the way you package your product, what can you do to really interrupt someone’s pattern? What can you do to get a response like, “Woah, I'm not expecting that from you,” and in interrupting that pattern you get their attention? Hope that this helps you. Have a great week. Go eat a frog. Go do something you normally wouldn't do to interrupt some patterns, to get attention, and to get some results.
It's been said that if you always do what you've always done you'll always get what you've always had, and a lot of times in our life work, whether you're in ministry; whether you're a small-business owner; whether you're a stay-at-home mom; whether you are a public speaker; or whether you work all by yourself, we get stuck because we don't change. We do things the same way we've always done them. Chip and Dan Heath wrote an entire book on this, and they said that one of the greatest ways to get someone's attention is to break a pattern.

Now in our office, we ponder what we can do to interrupt someone's pattern:  the pattern of how we've communicated with them and the pattern of how we've helped them. How can we help them break patterns in their own life and in their life work, so that we can really get their attention and they can awaken to the realities of where they are and the realities of what could it be?

If you stop and think about it really, we do a lot of our routines the same way we’ve always done them. We run events the same way we've always run them. We do Sunday morning programming the way we've always done them. We sell the same way we always sell. We answer phone calls the same way we've always answered phone calls. We respond to emails the same way we always respond to emails. We communicate the same way we've always communicated, right? We teach the same way we've always taught. We present the same way we've always presented, but here's a little thing I'm going to teach you. That is if you will change and if you will break some patterns, maybe you break patterns in how you serve your customers; maybe you break a pattern in how you normally have marketed yourself or your company; maybe you break a pattern in how that program at the church is going to run this year; when you break patterns, you get people's attention. I can promise you that.

So, I want you to look at what am I doing this week when I think about the people that I am serving; when I think about the products I am building; when I think about the ministries that I am operating.  What can I do to break some patterns, so that I really get people's attention, and so that they respond the way they need to respond or the way I want them to respond?

What's a frog that you can eat to move this forward? You see, a lot of us get stuck because we won't eat frogs. Mark Twain said, “If you eat a live frog first thing in the morning, nothing worse is going to happen the rest of the day.” Right? Some of us are stuck because we won't eat a frog. We won't change the way we communicate. We won't change how that program works. We won't change the way we market ourselves. We won't change the way that we communicate week in and week out. What we need to do is start eating some frogs.

What is something I can do this week to interrupt a pattern, so that I can get someone's attention, and so that I can really start making things happen? Also, don't overthink it, right? You don't have to make drastic changes all at once. What are some small changes you can make with how you relate to people; how you talk to people; how you answer your emails; how you answer the phone; in the ways that you communicate; in the ways that you are planning; in your programming; in your events; in the way you package your product, what can you do to really interrupt someone’s pattern? What can you do to get a response like, “Woah, I'm not expecting that from you,” and in interrupting that pattern you get their attention? Hope that this helps you. Have a great week. Go eat a frog. Go do something you normally wouldn't do to interrupt some patterns, to get attention, and to get some results.


Your #1 fan,

Ryan

Ryan Frank